How to do social media marketing

1. Create a daily, weekly or monthly series

Want to make your social feed feel more like an event versus a laundry list of random posts?

Start a series where you have the opportunity to interact with your fans and followers on a regular basis. By providing relevant content at a consistent clip, you can build a habit among your audience to look forward to seeing specific content from your brand.

  • Stick to posting schedules that work
  • Giveaways are a great way to get people into your community
  • Look into your insights to see when your audience is active on Instagram
  • Always be clear on what your CTA is

2. Run a contest or giveaway

People can’t resist the power of “free.”

Running the occasional contest is one of the most impactful social media ideas when it comes to potential engagement from followers.

According to data from Tailwind, 91% of Instagram posts with more than 1,000 likes or comments are related to a contest. Meanwhile, accounts that run contests on a regular basis are noted to grow 70% faster than those that don’t.

Crazy, right? But when you look at how much love posts like this one from Birchbox receive, those numbers don’t seem so farfetched.

assorted-color social media signage

3. Conduct a social media takeover

Sometimes injecting some new life into your social feeds means letting someone else take over.

Takeovers put the reigns of your social accounts in someone else’s hands, usually for a period of 24 hours. Handing off your social presence to an influencer or celebrity with a massive, active audience is a prime way to get your brand in front of some new faces, as well as inject a new voice into your account if you feel you’re running short on social media post ideas. You can also let someone else in your company take over your account to give your feed some flavor.

Consider business partners and industry relationships that could be good candidates for a takeover. The purpose of a takeover is to get exposure, so ideally choose someone who’s audience demographic is relevant to your own.

For instance, the foodie site Food Republic regularly lets popular chefs take over their Instagram account. By handing off their accounts to chefs from around the world, their followers always have fresh content to look forward to.

4. Share, pin, Retweet & regram

Don’t be afraid to let your fans and followers do the talking.

Remember, not all of the content on your social feed has to be your own. In fact, conventional wisdom tells us that it shouldn’t be. Promoting other relevant brands, articles and photos from your followers is a great content idea that shows that you’re part of your industry’s conversation, not just a parrot.

For example, Sprout recently shared this quiz because it was definitely relevant to followers stoked on the world of marketing.

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